A Short Lesson in Perspective

94 comments on this article Posted by Linds in Journal on March 11th, 2012 .

Many years ago, when I first started to work in the advertising industry, we used to have this thing called The Overnight Test. It worked like this: My creative partner Laurence and I would spend the day covering A2 sheets torn from layout pads with ideas for whatever project we were currently engaged upon – […]


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